essential cosmetics
RHYE is a line of curated make-up essentials. Formulated for all skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
RHYE was established in 2023 by Fabienne Oonk in Amsterdam.
At the core of RHYE's philosophy is the belief that beauty should be simple, essential, and within reach.
After careful planning and dedication, the launch on January 11 2024, marked the transition from Browhouse, which was founded in 2016, to the innovative identity of RHYE.
The subscription model of the Sage brow lamination kit not only reflects RHYE's dedication to providing convenience and accessibility but also sets the tone for the brand's relationship with its customers. RHYE is not just about products; it's a lifestyle, an experience that evolves with each subscriber's unique beauty journey.
The modern store, right at the canals in the city centre of Amsterdam, reflects this ethos, providing a space where customers can enjoy premium brow and lash treatments, enhancing RHYE's presence in the beauty industry.
We are looking for store managers, brow stylists and lash stylists. We'd love to meet you!
Herengracht 404
1017BX, Amsterdam
The Netherlands
info@rhyebeauty.com
+31 6 39 04 97 41
Tuesday - Thursday - Saturday
10am - 6pm
Wednesday & Friday
08am - 6pm
Monday
11am - 8pm
RHYE is a line of curated make-up essentials. Formulated for all skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
We are committed to building a business driven by strong values. At RHYE, we believe in the power of simplicity, quality, sustainability, affordability, inclusivity, authenticity, and transparency.
Crafted with carefully chosen, high-quality ingredients, selected to nourish and benefit your skin. We prioritize quality, ensuring that each formula is crafted to deliver results you can trust while being gentle and effective for all skin types.
All of our products are vegan, cruelty free, gluten free, and fragrance free, to provide you with the highest level of care while ensuring they are gentle, ethical, suitable for all skin types and good for our planet.
our values
the best formulas
minimal footprint
hyaluronic acid
provides intense hydration, plumping the skin around for a smoother appearance
glycerin
helps to lock in moisture, keeping your brows hydrated and supple
shea butter
hydrates + moisturizes with 5 essential fatty acids (including vitamines E, D, A + allantoin)
aloe vera
soothes and calms the delicate skin
jojoba seed oil
Deeply moisturizing and conditioning, leaving the skin feeling soft, hydrated and moisturized
castor oil
nourishes and strengthes the hair follicles, resulting in thicker, fuller-looking brows
research-backed ingredients