About

ABOUT

THE COMPANY

RHYE was established in 2023 by Fabienne Oonk in Amsterdam.

At the core of RHYE's philosophy is the belief that beauty should be simple, essential, and within reach.

After careful planning and dedication, the launch on January 11 2024, marked the transition from Browhouse, which was founded in 2016, to the innovative identity of RHYE.

The subscription model of the Sage brow lamination kit not only reflects RHYE's dedication to providing convenience and accessibility but also sets the tone for the brand's relationship with its customers. RHYE is not just about products; it's a lifestyle, an experience that evolves with each subscriber's unique beauty journey.

The modern store, right at the canals in the city centre of Amsterdam, reflects this ethos, providing a space where customers can enjoy premium brow and lash treatments, enhancing RHYE's presence in the beauty industry.

Essential cosmetics

RHYE is a line of curated make-up essentials. Formulated for all skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

hyaluronic acid

provides intense hydration, plumping the skin around for a smoother appearance

glycerin

helps to lock in moisture, keeping your brows hydrated and supple

shea butter

hydrates + moisturizes with 5 essential fatty acids (including vitamines E, D, A + allantoin)

aloe vera

soothes and calms the delicate skin

jojoba seed oil

Deeply moisturizing and conditioning, leaving the skin feeling soft, hydrated and moisturized

castor oil

nourishes and strengthes the hair follicles, resulting in thicker, fuller-looking brows

research-backed ingredients

our values

We are committed to building a business driven by strong values. At RHYE, we believe in the power of simplicity, quality, sustainability, affordability, inclusivity, authenticity, and transparency.

the best formulas

Crafted with carefully chosen, high-quality ingredients, selected to nourish and benefit your skin. We prioritize quality, ensuring that each formula is crafted to deliver results you can trust while being gentle and effective for all skin types.

minimal footprint

All of our products are vegan, cruelty free, gluten free, and fragrance free, to provide you with the highest level of care while ensuring they are gentle, ethical, suitable for all skin types and good for our planet.

our values

the best formulas

minimal footprint