RHYE is an Amsterdam-based beauty brand, founded in 2024. From our main location in the heart of Amsterdam, we offer a curated selection of brow, lash and permanent make-up treatments, alongside our own line of beauty essentials. In 2026, RHYE expands beyond the Netherlands with the opening of our first international store in Antwerp. We are building a new generation of beauty, defined by expertise, innovation and a distinct point of view.